Gauges current perception and awareness levels of your brand by key populations (i.e., prospective students, employers, community members) to unpack how different segments view your institution.
Assesses how your audience currently receives your communications, how they would like to be engaged going forward, and the topical areas that are of the greatest interest.
Reviews target audiences, messaging, and marketing channels using institutional websites, social media, and online advertisements to provide a comparative review of your and your competitors’ online marketing.
Gauges how users perceive and interact with an institution’s website.
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